Orr Joins Dakine as GM

Dakine Equipment, a division of JR286, Inc., in partnership with Marquee Brand, announced the appointment of David Orr as global general manager. A veteran in the outdoor and sporting goods industries, Orr will be responsible for leading all aspects of product creation, sales and operations for Dakine. Serving in global leadership roles at industry-leading brands including Keen, Timberland, Reyn Spooner and adidas for the last 30 years, Orr mostly recently founded consulting company Strategic Sales Solutions LLC. In his new role at Dakine, he will be based out of the Hood River office, reporting directly to Jonathan Hirshberg at JR286, Inc.

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