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Sunday, May 9, 2021

Origin Announces Partnership with Taiga

Marketing agency Origin announced a partnership with Taiga, a developer of electric off-road vehicles including the mass-production electric snowmobiles and personal watercrafts. Origin will work with Taiga to develop its brand strategy.

“The collaboration between Taiga and Origin came together naturally, which in part makes the creative process that much stronger,” said Jacques Demont, Chief Commercial Officer at Taiga. “As Taiga grows and begins to take shape in the power sports industry it was important to us that we could rely on a team that understood our vision and could help bring it to the next level. The Origin footprint across Montreal, Whistler and Vermont beautifully lined up with Taiga, and we look forward to the evolution of off-road mobility.”

Origin has provided brand strategis for many outdoor brands, working with companies of all sizes; from startups to established companies, including L.L. Bean, Devinci, Tourism Whistler, Toas Sky Valley and Jay Peak Resort.

Origin partners with outdoor brands that inspire people to get outside responsibly, making this collaboration with Taiga a symbiotic fit because of the companies’ shared goals.

For information about Origin, visit originoutside.com or contact MJ Legault, mj@originoutside.com. For information about Taiga, visit taigamotors.ca or contact tatiana.ramirez@taigamotors.ca

Photo credit: David Kenworthy

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