OIA Seeks Retailers for Benchmarking Study

Outdoor Industry Association (OIA) is conducting research for a Retail Benchmarking Report that provides participants with “detailed financial, operational and compensation analyses and measurements against the greater retailer industry,” says the industry association. In addition to receiving the individualized report, the first 100 retailers who complete the survey by June 3 will receive a free one-year OIA membership and will be entered in a drawing for one of two two-night hotel packages at Outdoor Retailer Summer Market 2016.

The OIA Retail Benchmarking Report provides critically important information on key performance indicators that are difficult, if not impossible, to find elsewhere, including, gross margin percentage, asset productivity, employee productivity,” said James Rein, OIA’s market insights manager. “Participating retail members will get a free individualized report to put hard numbers behind their business objectives that could be the difference between making or missing company goals. It’s not just an overall view, but it drills down to performances of similar markets, sizes of shops and much more.”

Retailers can submit their survey now HERE. The deadline is Friday, June 3, 2016. Participants are automatically entered to win one of two hotel packages for ORSM 16.


VIEW RELATED: Outdoor Industry Association Releases New Tool to Help Companies Assess Chemicals Use