Obviouslee, a full-service marketing company for impact-driven brands, outdoor / active lifestyle products and sports and entertainment, worldwide, announced its official certification as a “Certified B Corporation.” Out of millions of businesses worldwide, only 8,254 have achieved this certification.
Obviouslee is now part of this select 1 percent, a designation that demonstrates its commitment to social and environmental responsibility on a global scale.
“Achieving B Corp certification is a powerful validation of everything we’ve been building at Obviouslee for nearly two decades,” said Lee Deas, founder, Obviouslee. “From the very beginning, we’ve been committed to ‘Be about it,’ harnessing our marketing expertise to create positive change. This certification proves doing good is good business.”
Obviouslee achieved a B Impact Score of 87.5, exceeding the median score of 50.9. The company’s high governance, workers and community scores highlights its dedication to ethical business practices, transparency, employee well-being and community engagement.
“Obviouslee’s B Corp Certification demonstrates the power of values-driven marketing. When agencies prioritize people, planet and purpose alongside profit, they can truly contribute to a better world,” said director, growth and customer success, B Lab United States and Canada. “As one of only eight B Corps in South Carolina, Obviouslee is not only setting a new standard for ethical marketing but also paving the way for a more inclusive and regenerative economy in the state.”
At Obviouslee, fostering a thriving and inclusive workplace is a priority. The company prioritizes employee well-being through flexible work arrangements, unlimited paid time off and professional development opportunities, particularly those focused on culturally competent marketing. Beyond its internal team, Obviouslee is committed to its community, evident in its active contributions through paid time off for volunteering, the Act in Solidarity Collective that champions diversity and pro bono work with values-aligned organizations.
In addition to social responsibility, Obviouslee champions environmental responsibility. The company actively pursues sustainability through energy and water conservation efforts, waste management programs, and green purchasing practices, all with the ultimate goal of reducing its ecological footprint.
Obviouslee’s dedication to its customers is unwavering. The company focuses on ethical marketing practices, prioritizing data privacy and security and continually striving to measure and enhance customer satisfaction.
Since 2005, Obviouslee has provided expert marketing services, including strategy, brand development, event marketing, media relations, digital marketing, social media management, graphic design, media buying, content marketing and photography/video production to a diverse portfolio of brands.
