Oboz Footwear and Black Folks Camp Too (BFCT) has released its first in a series of footwear focused videos as part BFCT’s Digital Education Initiative (DEI). The Digital Education Initiative is an element in BFCT’s mission to educate more Black folks, as well as other uninitiated campers and hikers, on the basics and joys of getting into the outdoors.
The video is available on Oboz’s YouTube Channel as well as through the Outside 101 pages of their and BFCT’s websites. The first video focuses on the importance of hiking footwear with the videos covering how to get properly fitted for footwear, overall foot health and information on the BFCT + OBOZ O FIT Insole Plus.
“Heading into outdoors for the first time can be really intimidating, and these videos will help ensure that those first outdoor experiences are as positive as possible,” said Rich Hohne, Oboz Director of Brand + Consumer Experience.
Each video features Oboz’s Outreach and Training team that educates and assists retail staff at Oboz retail locations nationwide. In the videos, the team presents and discusses the importance of footwear and foot health while on the trail with BFCT’s Earl B. Hunter Jr. in an approachable and informative manner.
Last year, Oboz and Black Folks Camp Too released their collaborative product, the BFCT + OBOZ O FIT Insole Plus, which features the Unity Blaze in each heel cup with the text “Put a little soul in your step” in the left forefoot area. The insole, designed to fit all types of footwear, is designed to maximize stability and support with a medium arch and a deep cushioning heel cup. Two Poron Comfort pods in the heel and forefoot provide superior shock absorption and rebound.
To learn more about Oboz’s partnership with BFCT, watch the videos, or purchase a pair of BFCT + OBOZ O FIT Insole Plus, visit www.obozfootwear.com.
