Although not exactly a specialty-only brand, The North Face has joined the Grassroots Outdoor Alliance as a vendor partner. Grassroots Outdoor Alliance serves 62 independent outdoor retailers members with nearly 130 retail locations across the United States. The North Face will be part of the Grassroots Spring Summit and Connect shows in June 2017.
Rich Hill, president of Grassroots, stated, “The North Face is one of the world’s most iconic brands. Their commitment to become a growing part of Outdoor Specialty retail is exciting to us as we share many core values. By becoming one our vendor partners, The North Face is showing its continued support for a key group of retailers and deepening its connection with the specialty channel overall.”
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