The North Face announced that Arne Arens has been appointed to the position of Vice President and General Manager, The North Face, Americas. In this role, Arens is responsible for leading and driving the brand’s Americas business and strategic initiatives for sales, merchandising and direct-to-consumer. He will also play an integral role on The North Face global leadership team.
During his six-plus years at The North Face EMEA, Arens built a successful track record leading The North Face EMEA business where he oversaw sales, marketing, merchandising, product development and direct-to-consumer.
Prior to joining The North Face EMEA, Arens worked at Nike in Europe where he spent eight years in marketing, sales and category roles, including as General Manager of Football (soccer) for Germany, Austria and Switzerland. During his tenure, he was instrumental in helping to grow Nike’s market share in football from 27 percent to 38 percent in Germany, and contributed to the addition of several significant sports marketing deals to its portfolio. Prior to Nike, Arens spent the first five years of his career in consulting across a range of industries and geographies.
“We are thrilled to have Arne join our Americas business, bringing his deep expertise in the core areas of our operations paired with his extensive experience across disciplines to our management team,” said Scott Baxter, Group President, The North Face. “I am confident that his proven ability to grow business and deep connection to our company culture will help him propel our brand into the next wave of growth across our sales channels.”
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