Norrøna to Open NYC Flagship Store

Norwegian outdoor brand Norrøna will open a brand store in New York City in the fall of 2019. This announcement comes after the brand opened its first U.S.-based concept store in Boulder, Colo. in May 2019. Located in the SoHo neighborhood, Norrøna’s newest concept store will feature the brand’s full assortment of technical outerwear, an apparel repair center, a community gathering space and an espresso bar.

“Launching our second brand store in New York City signifies our brands commitment to growing in the U.S. market,” said U.S. Sales Manager Adam Chamberlain. We deeply believe that walking over a threshold into a brand store is a vital experience for New Yorkers whether they know of Norrøna yet, or not.”

The brand currently operates a network of 28 brand stores across Scandinavia and western Europe, including Norrøna partner stores in Chamonix, France and Zermatt, Switzerland.

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Complete store details, including location, grand opening dates and events, will be announced in the coming months. ffffff