Norrøna Partners with Black Dog Sales Group

Norrøna, the four-season Norwegian outdoor brand, announced a new sales partnership with Ian Decker at Black Dog Sales Group, who will represent the brand throughout the Rocky Mountain and Intermountain West territory. Decker brings more than 20 years of experience working with outdoor brands to the Norrøna sales team and will aid the brand in continuing to grow awareness throughout the region.

Norrøna U.S. sales manager Adam Chamberlain will continue to manage relationships with key accounts and specialty retailers throughout the Midwest, as well as sales relationships in the Northeast. Kyle Hadersberger, who joined the Norrøna sales team in 2019, will continue representing Norrøna in the Pacific Northwest as an independent representative with Wedge Mountain Outdoor.

“Ian Decker brings an abundance of industry experience and key relationships to our team, which will be pivotal to our growth as we continue to develop the Norrøna brand throughout one of the most important markets in the U.S.,” says Norrøna U.S. sales manager Adam Chamberlain. “As we head into the Winter 21/22 buying season, we are thrilled to have Kyle and Ian on board to facilitate new brand connections with specialty retailers, and to continue supporting our current network partners throughout the region.”

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Decker has spent the last few decades developing sales strategies for industry leading brands such as Helly Hansen, K2, Altra Footwear, Marmot and Arc’teryx Equipment.

For additional information on retail sales within the U.S., the appropriate sales representative listed below:

Rocky Mountains, Intermountain West – Ian Decker at

Pacific Northwest – Kyle Hadersberger at

Northeast, Midwest and Key Accounts – U.S. Sales Manager, Adam Chamberlain at