Snowsports brand Nordica, Artist Alberto Lemus and retailer evo collaborated to develop a a special edition pair of skis called Cultura. The skis debuted at a special celebration at evo’s Salt Lake City retail campus earlier this month.
The Cultura is an all-mountain ski that gives back to the Latino community. For each ski sold, $150 will be donated to three organizations led by and focused on the Latino and immigrant communities. The advocacy groups include Hartland Community 4 Youth & Families, Latino Outdoors, and Young Center for Immigrant Children’s Rights.
The Cultura ski’s top-sheet graphic combines a folk-art stylized lion wearing a decorative feathered headdress symbolizing strength and courage with an eagle fighting a snake encompassing Mexican national and indigenous identities. Its Latin-inspired color palette features a mix of bright and dark tones to add further contrast.
Lemus is a San Diego-based artist who is the lead graphic designer at snowports accessories brand Seirus Innovations.
The debut was a one-of-a-kind evening showcasing Lemus’s artistic journey in creating the limited-edition Nordica Cultura skis, featuring an exclusive art gallery, live performances and a raffle that directly supported Latino communities.
The Cultura is based on Nordica’s Unleashed 90, crafted with a full wood core for a smooth ride and vertical sidewalls for better edge hold. In addition, camber underfoot, with a tip and tail rocker profile give plenty of pop and play in the ski. Its 90mm waist and rockered construction encourage all-mountain freeskiing and provide a solid platform for all conditions.
Only 250 pairs were made. MSRP is $449 and are available exclusively at evo.com and nordica.com.
Photo: Nordica USA Product Manager Ethan Korpi, Artist Alberto and Nancy Lemus at the Cultura event held at evo’s Salt Lake City retail campus.
