Nikwax North America announced the hire of The Sherpa Group Two as the company’s newest sales rep agency. The Pacific Northwest-based sales and marketing group will support Nikwax in Washington, Oregon, Idaho, Montana and Alaska.
The Sherpa Group Two is a specialty-based marketing organization working independently with recreation-associated manufacturers. They have been working in the Pacific Northwest since the late 1980s.
“Nikwax holds a very strong market position, especially in our home territory of the Pacific Northwest,” said Chas Fisher, Nikwax N.A. president. “It takes a savvy agency with a strong infrastructure to service and grow the Nikwax brand, and I’m wholly confident that The Sherpa Group Two is well up for that task.”
Headed by Jack Powell, a native Oregonian, The Sherpa Group Two has five representatives covering the Pacific Northwest territory. It represents manufacturers in the outdoor market, including Montrail, Mountain Hardwear, Princeton Tec, Wigwam, Buff, Hydroflask and Switch.
“We are excited to be associated with the leading aftercare accessory brand in the outdoor industry,” said Jack Powell of The Sherpa Group Two. “The Nikwax brand fits well with the other outstanding products we represent and aligns itself perfectly with our existing customer base.”
To contact The Sherpa Group Two, please email: jill@thesherpagrouptwo.com. For more information, visit www.thesherpagrouptwo.com.
