NEMO has partnered with a select group of brands that the company says share its dedication to design, performance and craftsmanship to launch the NEMO Collective, an online shopping experience that will feature products from complementary brands, paired with NEMO best-sellers to inspire new ways of thinking about gearing up for favorite outdoor activities. Inaugural partners include Alite, Snow Peak and Nalgene.
The Collective will evolve with new products added in synch with the seasons, and for a wide range of outdoor adventures — from travel to backpacking to backyard gatherings. Product pairings in The Collective are offered at special pricing only through NEMO’s Web site.
“We love the idea of collaborating and making pairings with other brands,” said Cam Brensinger, founder and CEO of NEMO. “While we currently only make products in a few categories, it makes sense that we should offer our suggestion of where else to look to get the most out of your time outdoors. I think The Collective model is one that will become pervasive. It enriches the experience for the customer all the way from the Web site to the mountains.”
“Right now, we are watching a new outdoor consumer audience emerge. They are less interested in scaling Mt. Everest and more interested in camping out at music festivals, building bonfires at the beach, and discovering secret, undocumented swimming holes,” said David Knight, Business Unit Manager at Alite Designs, Inc. “Alite Designs, NEMO, and other brands in The Collective are excited to serve this new audience with our complementary product lines, and inspire them to spend more time embarking on their next outdoor adventure.”
