NEMO Equipment has hired Tom Ceulemans as its European sales manager. Ceulemans, who has been representing NEMO during the last four years through Zopfi BV in Belgium, the Netherlands, and Germany, will be based in Belgium.
In this first international hire for NEMO, Ceulemans will be responsible for developing and implementing a European sales strategy that supports NEMO’s growth objectives, including establishing an appropriate European sales and distribution network. He’ll build and maintain relationships with European distributors, sales agencies, and key accounts to lead responsible but rapid growth of NEMO’s business in Europe. Ceulemans will be looking for a qualified agency or distributor to expand and service the German and UK markets.
“It is been 5 years since I entered the booth at OutDoor and discovered NEMO. From my first steps on their floor, I felt some magic. The way they design, think, feel – it is just that simple little extra that makes me feel confident about their products,” said Ceulemans.
NEMO also announced the transition of leadership of international sales from Brent Merriam, chief operating officer, to Mike Welch, vice president of Global Sales. NEMO has been building momentum in the European markets during the last few years, said the company, and has doubled its international sales over the past year. These moves underscore its commitment to growing its international distribution and supporting these markets.
“We’ve been experiencing great success in Europe, and we knew it was time to put boots on the ground to accelerate the pace,” shared Welch. “For the last four years, Tom has been representing NEMO in Belgium, the Netherlands and Germany, building strong relationships with key accounts in those countries. His knowledge of the markets, passion for NEMO and authentic outdoor experiences make him a perfect fit for where NEMO is now and where we want to go.”