The second announcement involving a major outdoor retailer in as many days, Grassroots Outdoor Alliance announced that Nantahala Outdoor Center has joined the organization as a Retail Member.
The dream for what would become the Nantahala Outdoor Center (NOC) began on the Nantahala River with three friends in 1972 who understood there was something magical about the time spent in the river, in the hills, and on the trails. In the decades since then, NOC has strived to share the wonders of this place, and all the places we raft, hike, pedal and paddle.　
In addition to NOC’s retail stores, the group leads whitewater rafting on seven Southeastern Rivers, runs a leadership institute for wilderness medicine and river rescue, hosts guided activities in fishing, hiking, biking, and climbing—these are just a few of the ways that NOC is making the outdoors something for everyone to enjoy.
“The Grassroots Outdoor Alliance is an organization that brings like-minded, high-quality outfitters together and facilitates the group communication that lets all the members provide an even higher level of customer satisfaction,” said Jay Curwen, Vice President of Nantahala Outdoor Center. “In these days of consolidation and reduced high quality customer touch points, it is important for the true specialty outfitters that provide that premium experience to work together and champion the highest quality customer service. The Grassroots membership epitomizes that ideal and the NOC is excited to be a part of it.”
