MYSTERY RANCH, a pack company built on a heritage of comfortable load carriage, announced the Dior by MYSTERY RANCH collaboration for the Parisian fashion house’s Summer 2023 men’s collection. Partnering with MYSTERY RANCH for the first time, Dior’s new backpacks and bags combine the formal with the informal, the practical with the purely aesthetic, and outdoor culture with the demands of luxury.
Available tomorrow exclusively in Dior retail locations worldwide and on Dior.com. MYSTERY RANCH shares the details of the unlikely collaboration.
Inspired by Christian Dior’s passion and attachment to the countryside, the earth and “simple and natural things,” Kim Jones, artistic director for Dior Men, sought a partnership with MYSTERY RANCH to bring authentic outdoor design and functionality to the men’s summer collection.
“This collaboration is a testament to two companies that care deeply about their crafts and the communities they serve,” said Dana Gleason, founder of MYSTERY RANCH. “Working with companies like Dior is the ultimate recognition that we are doing what we set out to do: To design and build great packs and bags specific to the mission. The Dior collection is a thing of beauty. Mission accomplished.”
Drawn to the aesthetic and technical aspects of the MYSTERY RANCH Y-shaped 3-ZIP closure system, Jones and the Ranch design team built the bag collection around the MYSTERY RANCH GALLAGATOR backpack “elevating functionality to the ultimate fashion statement.”
The pack offers access to its multiple interior storage spaces, and compression straps on the front of the bag allow for even volume adjustment. It comes with an essential detail – a detachable, water-repellent hooded cover.
The epitome of clean, functional design, the 3-ZIP closure makes accessing pack contents as easy as 1, 2, 3
