Mountainsmith has partnered with REI for an exclusive Q4 launch of the Cooloir 36, the latest addition to the brand’s soft-sided cooler product line. The Cooloir 36 is now available for pre-order online at REI.com and will be available exclusively in REI stores nationwide beginning on October 15 through December 2017.
“Over the years Mountainsmith and REI have collaborated on multiple exclusive product launches that have proved to be successful for both brands. This season we’ve teamed up with REI once again to support the rise in consumer interest of our soft cooler product line,” says Jay Getzel, President of Mountainsmith.
“REI’s exclusive Q4 launch of the Cooloir 36 is a great opportunity to emphasize a product that we are truly excited to introduce to consumers, while simultaneously promoting a category that has been successful in REI stores across the country.”
