Mountain Equipment, Bridgedale, Hilly Brands Merge Distribution to Create New Company

Wintersport sock brand Bridgedale, running sock brand Hilly and out apparel and accessories brand Mountain Equipment brands are merging North American distribution channels to create Outdoor & Sports Company Inc. All three brands will now share a central customer service department as well as a central warehouse and distribution facility based in Buffalo, N.Y.

The efficiencies derived from this merger, says Colin Sanders, managing director at OSC, will benefit all three brands from a customer service, distribution and marketing standpoint, and ultimately streamline product sourcing retailers within the affected product categories.

OSC Inc. is a wholly owned subsidiary of the Bollin Group Ltd., a U.K. based company that owns and distributes numerous brands in the U.K. and around the world. The OSC management team consists of:

ï‚· Customer Service Manager – Paula Stevens

ï‚· Marketing Manager – Anna Nikolaus

ï‚· Operations – Phil Foster

ï‚· VP Sales (Mountain Equipment) – Craig Dixon

ï‚· Managing Director – Colin Sanders

“We are excited to introduce OSC to our retailers at the upcoming Outdoor Retailer Winter Market,” said Sanders. The new company will enhance efficiency, reduce operating costs, and in time, introduce successful brands that we currently own in other countries.”


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