Outdoor retailer Moosejaw is no stranger to cutting-edge technology. The company that brought you the X-Ray Catalog, which allowed shoppers to purchase apparel and outerwear from top brands, all while seeing what’s beneath them, has launched its latest initiative to bring entertainment to online retail.
Moosejaw Double or Nothing combines the fun of online shopping for outdoor equipment with the excitement of a casino.
“We see gamification as the next frontier of online retail,” said Eoin Comerford, CEO of Moosejaw. “With Moosejaw Double or Nothing, customers get to test their luck: their order could be absolutely free … or they could pay double. Only fate knows what’s in store.”
To gamify your shopping experience, just visit Moosejaw.com. When you add a product to your cart, you’ll be given the option to check out using Moosejaw’s Double or Nothing button. Of course, you can still shop at Moosejaw the boring way, where you know what you’ll pay for that new tent or pair of hiking boots, but they don’t recommend it.
“Double or Nothing is really the way to go for this season,” said Kelli Patterson, Moosejaw’s VP of Marketing. “We’ve launched the feature in beta to some of our top influencers to try out, and they all agree they’d never shop the old way again.”
