Mitsui Appoints Group to Rep PrimaLoft Fabric

Mitsui Bussan Techno Products Co., LTD, a company specializing in the research and development of textile technology and the parent company of Pertex, has appointed Joy Gruver with Gruver Consulting as its agent to sell Mitsui fabrics in the North America. Gruver’s primary focus will be Mitsui’s new PrimaLoft Performance Fabric collection designed in collaboration with PrimaLoft.

Gruver has more than 15 years product and sales management experience in the textile industry representing brands such as Eagle Fabrics, P2i Inc., Optimer Performance Fibers and Starensier/Cosmo Hong Kong.

“Joy’s extensive knowledge of performance textiles, not to mention her personable approach, have made her a valued sales consultant among many designers and product developers in the outdoor, active and sportswear markets,” said Taku Komatsubara, Director, General Manager, Mitsui Bussan Techno Products Textile Division.

Recently introduced at the Outdoor Winter Market in Salt Lake City last month, the PrimaLoft Performance Fabric collection offers a broad range of technical knits primarily developed for base layer applications.

Gruver is based in the Los Angeles area. She can be reached at j.gruver@pertex.com.