Messe
Friedrichshafen has decided not to go ahead with the premiere of OUTDOOR
Friedrichshafen scheduled for September 17-19, 2019 and to postpone the new
format. The decision is intended to give all those involved the opportunity to
continue developing the newly initiated concept, said show organizers.
“We
have experienced a great deal of encouragement as well as good registrations
from strong producers for our OUTDOOR Friedrichshafen. We would therefore have
also proceeded directly into the implementation stage for an initial event of
this type. Nevertheless, in total we have unfortunately not been able to
generate a sufficient response for a first commitment within the sector with
which we are so familiar. We are postponing our new activities in the outdoor
segment and consciously leaving the date and the direction open for the time
being”, announced Klaus Wellmann, CEO of Messe Friedrichshafen.
For
more than two decades, until the year 2018, the exhibition venue has offered
the outdoor segment a home on Lake Constance – a location and a spirit
perfectly matching the sector, said Messe Friedrichshafen. “As a result,
the yardstick for the new event is set particularly high,” further explained Stefan
Reisinger, head of outdoor for the group. “A certain minimum setting on the
side of brands is required to generate a good initial spark. This has not been
achieved and so it is unfortunately very unlikely that we will be able to
reproduce the type of enthusiastic mood that has successfully defined our
activities for 25 years in September 2019.”
Messe
Friedrichshafen continues to see good chances of offering the outdoor sector or
parts of it a suitable concept on Lake Constance. “We are firmly convinced
that the way the industry has presented itself in the past and up until
recently offers scope for alternatives,” Reisinger continued.
OUTDOOR
Friedrichshafen had presented a new concept this year, which has included
greater involvement of bricks-and-mortar retailers and a date set for the end
of the summer season.
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