Merrell, a division of Wolverine World Wide, has announced the appointment of Janice Tennant to the position of chief marketing officer, reporting directly to Merrell’s global brand president, Chris Hufnagel, and joining the brand’s senior leadership team. In this key role, Tennent will lead Merrell’s global marketing efforts, executing strategies to advance the brand’s purpose of sharing the simple power of being outside and driving long-term growth for the brand around the world.
Promoted in April and officially starting this week, Tennent joins Merrell with more than 18 years of global brand-building experience, most recently serving as chief marketing officer for Cat Footwear, a brand within the Wolverine Worldwide portfolio and global footwear licensee of Caterpillar Inc. She helped lead the brand through a successful repositioning, which contributed to all-time record revenue in 2019 through coordinated global product launches, elevated integrated marketing campaigns, and a strong pivot to a digital-direct offense.
Prior Cat Footwear, Tennant was a director of marketing at Kimberly-Clark and PepsiCo.
