SOG Specialty Knives & Tools has named Joe Mc Swiney to the position of chief executive officer. The appointment was effective Oct. 19, 2016.
Mc Swiney extensive outdoor industry career includes a 21-year run with Cascade Designs, the Seattle-based outdoor equipment manufacturer. For the past 10 years, he served as president and CEO of Cascade Designs. Mc Swiney began his career at Cascade Designs Europe in 1995, leading that business as general manager.
While at the helm of Cascade Designs, Mc Swiney served as chair of the Outdoor Industry of America’s Sustainability Working Group and the OIA’s Trade Advisory Council. He also served as treasurer of European Outdoor Conservation Association and worked extensively as member of Outdoor Industry of America’s Sustainability Working Group and their Trade Advisory Council.
“We are fortunate to have somebody with Joe’s extensive experience step into the CEO role. His established track record of growth and innovation will be a tremendous asset to the SOG team,” said Lanse Crane, chairman of the board at SOG.
“Joe’s energy and leadership comes to us at the perfect time,” said Spencer Frazer, SOG’s founder and chief technology officer. “As we’re embarking on a period of growth and expansion, his deep understanding of manufacturing goods across diverse market sectors will serve us well.”
Mc Swiney begins at SOG as the company prepares for an ambitious product launch in 2017 that will include an increased focus on domestic manufacturing and collaborative design work on an expanded multi-tool product line.
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