Marquee Brands announced its partnership with Global Brands Group (GBG) as the official apparel partner and distributor for the Dakine brand, overseeing all apparel categories including sport performance, lifestyle, outerwear and swim.
The Sports & Lifestyle division of Global Brands Group, based in Boulder, Colo., will focus specifically on the design, development and distribution of apparel dedicated to serving the needs of the action sports consumer. Dakine will join Spyder under GBG’s Sports & Lifestyle umbrella and will begin distribution in Spring 2020.
“Dakine has always been a product-driven company committed to creating trusted equipment and that dedication will only continue as we add a new best in class partner to drive our technical apparel and outerwear. GBG not only shares our commitment to product performance across all categories, but also brings global strategic partnerships with GORE-TEX and PrimaLoft. We are excited to build on our foundation from the water to the mountains and the lifestyle in between.” said Pamela Levine, SVP of Brand Management for Marquee Brands.