Marmot Combats Cabin Fever

Marmot is now promoting an #adventureinplace initiative, celebrating the creativity and wild spirit of its customers.

The social media campaign relies on images and stories submitted by athletes, ambassadors, and fans—showcasing ways outdoor people can still pursue their passions safely indoors. While Marmot is donating products from tents to underwear in support of front-line health care workers, the brand also wanted to do something lighthearted to combat cabin fever.

Marmot has even changed their logo, transforming the Marmot mountain M into a mountain cabin. They hope this is a reassuring reminder to their community that everyone is in this together, and that staying home is the right thing to do.

Posts and stories celebrating at-home-adventures can be found on the brand’s Instagram, Facebook and Twitter channels.