Mammut, the Swiss quality providers of alpine gear and apparel, announced plans for the opening of the brand’s first retail store in North America. Partnering with MetroRock Climbing Centers in its soon to be opening Brooklyn location, the store will be Mammut’s first move into North American retail within the brand’s global store system. Operated by MetroRock, the new retail space will be located within the fast-growing urban outdoor consumer market of New York City. Conveniently located at 321 Starr Street, MetroRock Brooklyn will be a quick 20 minute ride away from Manhattan at the Jefferson St. Station on the MTA “L” line. The multi-use facility will be a destination featuring climbing walls up to 50 feet high, a large bouldering field, fitness and yoga rooms and will also include multiple food establishments.
“When we chose to expand beyond the New England market we felt we had the opportunity to do something different and new,” states Pat Enright, CEO of MetroRock Climbing Centers. “Teaming with Mammut on the retail side will further differentiate us in the local Brooklyn/Queens market.”
Mammut will also serve as the primary climbing-specific sponsor of the gym with retail, rental equipment and a major brand presence. “With the proliferation of climbing gyms and more urban communities embracing outdoor recreation, Mammut’s partnership with MetroRock signifies the importance of these growing market segments,” explains Bill Supple, CEO of Mammut North America. “As we grow in North America, Mammut will continue to engage the gym climbing population and serve all types of climbers and outdoor enthusiasts.”
