Mad Jack Outdoor Adds BearProof Socks to Lineup

Mad Jack Outdoor and BearProof Apparel announced a partnership focused on increasing the apparel company’s online sales. Startup BearProof, based in Newton, N.C., manufactures hiking, running, skiing and works socks, in addition to headwear.

Mad Jack Outdoor is a first-of-its-kind online marketplace in the outdoor space. Utilizing a three-pronged approach, this marketplace model enables small brands — some that are fresh off of Kickstarter or new to the market — to reach customers outside of the traditional, slow-to-adopt channels. Simultaneously, the marketplace works with independent specialty retailers to showcase their overstocked or out of season brands at a discounted rate and gives shoppers the opportunity to access the entire product catalogs of veteran brands.

“We are a family owned and operated business,” said Alton Rockett, third0generation owner of BearProof Apparel, “We know the sock business, and we know it well. Working with Mad Jack Outdoors, let’s us focus on what we do best — making the best sock on the market, while they concentrate on growing online sales.”

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BearProof prides itself on being the “last socks you will ever need.”

“BearProof Apparel not only has superior products, but they embody the American entrepreneurial spirit” said Kristin Mehiel, co-founder of Mad Jack Outdoors. “Third-generation owned, 100% Made in America and cutting-edge technology; it was a no brainer to bring them onto our site”