Lune Active is an athleisure brand committed to creating collections that blur the lines between sportswear and daywear. The items are characterized by a balance between shaping activewear and fashion-forward pieces.
Founded in Amsterdam by two women, their goal is to create products that balance technical innovation and iconic design. Lune Active develops its own fabrics and focuses on simplistic shapes while never compromising on quality.
“Building a brand that speaks to today’s active and sophisticated women is something that I support with passion. Their clothes are beautifully made, a clean aesthetic with a soft touch, effortless with a modern twist,” said Karine Laforest, VP Sales & Marketing at In-Sport Fashions.
Ensuring the feel is fantastic, Lune Active develops its own fabrics and every product in the line has four-way stretch for the perfect feminine fit. A priority also focuses on its carbon footprint, using organic, recycled or other conscious materials, as well as having a certified dying process so no unnecessary chemicals are used.
According to Allied Market Research, the global “athleisure” market is expected to reach $257.1 billion by 2026. Considering these forecasts, Lune Active will be an exciting addition to North America’s growing athleisure wear market. Bringing a unique European flair, the products create a mood of effortless chicness with a modern twist.
