LOWA Boots has renewed its partnership with the Sierra Club and Sierra Magazine to run a Demo Center out of the flagship Clair Tappaan Lodge, on top of Donner Pass in California’s Sierra Nevada. Hikers will once again be able to enjoy a day hiking the surrounding trails in LOWA boots at no charge.
Lodge employees will receive training from LOWA so that they are prepared to help hikers choose between seven different models, including one for juniors
What’s more, for every subsequent questionnaire filled out, LOWA makes a donation to the Sierra Club’s initiative to upgrade the lodge and take it off the grid. The center will officially open Memorial Day weekend and stay active until Columbus Day.
“The Demo Center will allow consumers to try at no charge before they buy,” commented Peter Sachs, general manager of LOWA in the U.S. “Our goal is to help potential customers realize the benefit of top quality footwear designed specifically for the terrain as opposed to everyday-casual or basketball-type shoes frequently seen on the trails. Hikers will have more fun, enjoy better support and comfort and thus be inspired to continue enjoying the outdoors. At the same time, we can contribute to the Sierra Club’s goals for the Lodge. It’s a win-win.”
Clair Tappaan Lodge is the Sierra Club’s flagship lodge and offers a wide-variety of outdoor and environmental education programs. The lodge was built in 1934 by volunteers of the Sierra Club as a state of the art building and named after Clair Sprague Tappaan, a longtime official of the Sierra Club. Clair Tappaan was a club outing leader and sat on the board of directors, even holding the position of president for a term from 1922-24. Clair Tappaan embodied the ethics of the Sierra Club by introducing new members to the wonders of the Sierra Nevada and then turning these new members into strong advocates for the wild places of the earth. The Clair Tappaan Lodge community thanks LOWA for their partnership as we look forward to the “greening” of the Lodge.
