Craghoppers, the UK-based designers and creators of world travel apparel, named Bill Lockwood as CEO of Craghoppers North America, effective immediately.
Lockwood brings decades of experience to the Craghoppers North America team. Starting his career in the outdoor industry as a sales rep, Lockwood quickly transitioned to brand management, working with storied brands such as Mountain Hardwear, The North Face, Sierra Designs and Kelty. He has been a part of the Craghoppers team for more than three years and previously served as Director of Sales, North America. In his tenure at Craghoppers, he was instrumental in establishing relationships with key outdoor retailers and buying groups, in addition to developing a strong sales rep force across the country, said the company.
“I am excited about building on the great base that’s been established in the US market,” said Lockwood. “Our work moving forward will focus on increasing our brand reach and retailer support through the many great relationships cultivated over my tenure in the outdoor industry.”
“It was a natural choice and an easy transition to bring Bill into the CEO role in North America,” said Jim McNamara, Managing Director at Craghoppers. “He has a rich history with the company and we’re excited to have him take the lead and help increase brand awareness and sales in North America.”
Lockwood will continue to direct Craghoppers NA from their headquarters in Portsmouth, N.H. One of Lockwood’s first undertakings as CEO will be launching the Spring/Summer 2018 collection at Outdoor Retailer in Salt Lake City in July.