This winter, personal light brand Light & Motion is hitting the road to support its dealer network. From December 2014 through December 2015, two Light & Motion demo vans will travel across the United States, visiting select dealers to hold personalized clinics on the product line and night-ride/run demo events.
The company is also discounting its demo kits to encourage dealers to leverage the demo experience for light sales.
“We know that when customers try our lights, a whole new world opens up to them. Fun on the trail doesn’t need to end with the shorter days, nor does the daily commute home,” said Daniel Emerson, CEO of Light & Motion. “You don’t buy a bike without a test ride, and so it makes sense for customers to try the lights before they buy. We are excited to help our bike and outdoor retailers bring that experience to their customers through in-store demonstrations and fun night rides and runs.”
To help facilitate these demo opportunities, Light & Motion is turning to its sponsored ambassadors across the country to help lead local rides. New alliances with road /off-road cycling and triathlon clubs are also helping to expand the opportunities for the brand and its dealers to put on demo events, says the company.
Light & Motion’s story of a local manufacturer building high-performance LED lights in California resonates with new customers.
Added Emerson, “People want to invest smartly, and the quality of our lights’ beam pattern, plus the safety features of a fully waterproof light with side lighting, are key. These are the type of discoveries that our customers make on demo ride or run!”
Pictured: Ryan Stokey, Light & Motion Demo Van Manager
