LEM Helmets has introduced a new division to produce innovative cycling helmets.
The 2018-19 safety and design-forward bike helmet collection has officially launched in the North American and European bike markets. There are seven distinct helmets and 50 color combinations across the road, mountain bike, kids and commuter categories.
LEM launches into the North American market direct-to-consumer and will begin taking orders in mid-July. The brand plans to open additional retail sales channels as it expands over the rest of 2018 and beyond. The user-friendly, easy-to-navigate website includes product info, brand story, and engaging and inspirational imagery and videos.
“We’re entering the market with high-quality product and a unique perspective and brand ethos that embraces the freedom, satisfaction, and fun you get from riding your bike. Our collection of helmets spans just about every cycling category, and are crafted and designed with safety as a top priority and the simple idea that life is more fun on two wheels,” said Stuart Brown, LEM Helmets sales manager. “We want riders of all abilities to feel the comfort and performance of our helmets and – with this confidence – allow LEM to seamlessly become an extension of their riding.”
