Leki USA has hired James Loveridge and Figure 8 Sales as the newest member of the LEKI rep force within its outdoor business. Loveridge has taken over the Midwest-West territory, including Wisconsin, Illinois, Minnesotra, Iowa, Missouri, North Dakota, South Dakota and Nebraska.
Loveridge is taking over the territory from Brad Wertz, who recently left Pemba Services to take over the director of sales position at Buff USA.
Based out of Minneapolis Minn., Loveridge most recently worked as a sales manager for Minneapolis-based QBP. He also worked as a rep for Back Diamond in this Midwest territory from 2002 to 2013. In addition to the LEKI Trekking line, Loveridge’s agency will also represent Petzl, Five Ten Footwear and Outdoor Technology.
