LEKI, which offers skiing, trekking and trail-running poles, named Scott Park as national sales manager. Park will oversee all sales operations for LEKI’s summer and winter collections in the U.S., working closely with GM, Chris O’Donoghue and U.S. marketing director, Sven Brunso.
“We’re really excited to have Scott join the team, as his industry experience, knowledge, and sales network will be of paramount importance as we continue to navigate the changing landscape of the retail space in the outdoor industry,” said Brunso. “This business is more turbulent than ever, and the addition of a seasoned pro to the team will help us continue to build momentum.”
Park brings two decades of experience in the outdoor industry, having held key sales positions with Deuter USA, where he served as sales manager for the last 11 years. In that role, he managed the national sales budget and implemented aggressive sales targets for the U.S. market, with a focused approach for national retail accounts, specialty brick-and-mortar, and e-commerce.
“Throughout my career in the outdoor industry, LEKI has always been known as an industry leader in both product and service,” said Park. “I am excited and honored to be a part of the LEKI family and look forward to contributing to their continued success.”
