LEKI USA – which offers skiing, trekking and trail-running poles – appointed Ascension Sales to cover the trekking and outdoor retail territory in the Rockies and several midwest states. Ascension Sales specializes in representing authentic brands with a focus on technical hard goods in the outdoor, climbing, skiing, running, and hunting and fishing markets in Colorado, Utah, New Mexico, Wyoming, Nebraska, Missouri, North Dakota and South Dakota.
Ascension Sales was founded in 2013 by industry veterans Brad Barlage, Eric Johnson and Brian Stevenson. Now a sales team of five, including partner, Holly Yeary and sales rep, Ronnie Jenkins, it has showrooms at the Outdoor Market Alliance in Lakewood, C.O., as well as in Salt Lake City, U.T.. Its current stable of brands includes Petzl, Jetboil, La Sportiva, The Landmark Project, ZOLEO, Ignik and Samaya Equipment.
“The Ascension Sales team brings significant depth of experience and coverage to the critical Rockies and Wasatch territories of the US Outdoor Market,” said LEKI USA sales director, Chris O’Donoghue. “The entire team are all veterans of the outdoor industry and bring with them a rich collection of skills and experiences to our customers. The Ascension team are passionate about outdoor retail and bring practical experience from the perspectives of buyers, reps and vendors. We are excited to welcome them to the LEKI family.”
“We pride ourselves on representing market leading, technical brands and LEKI’s heritage and innovative spirit is the perfect fit for our portfolio,” said Brian Stevenson, principal partner for Ascension Sales. “Retailers continue to look for brands who support their business model and advocate for the outdoor communities they serve. LEKI’s core values are a great fit for our retail partnerships and will add value to the businesses we work with.”
