LEKI USA, which focuses on innovative skiing, trekking and trail running poles, appointed Specialty Sports Reps (SSR) to cover its Great Lakes trekking and outdoor retail territory, effective immediately. SSR will be responsible for Michigan, Ohio, Indiana and Kentucky.
In addition to LEKI, SSR manages elite brands such as Osprey, Astral, LL Bean, Hydroflask and Grayl.
Daniel Miller, the owner and principal rep for SSR, is an outdoor enthusiast who has been backpacking and rock climbing since he was young. Joe Giordano, meanwhile, is the servicing rep for accounts in Michigan, northern Indiana and northern Ohio with 26 years’ experience in the outdoor industry as key account manager at Osprey and buyer at Mast General Store.
“Both veterans of the outdoor industry, Daniel and Joe bring a rich collection of skills and experiences to the Great Lakes territory,” said Chris O’Donaghue, sales director, LEKI USA. “SSR is passionate about specialty retail and brings practical experience from the perspectives of buyers, reps and vendors. We are excited to welcome them to the LEKI family.”
SSR replaces Mike Donnelly and Karen Strough, who have covered the Great Lakes territory for LEKI for many years.
