The run-up to Labor Day holiday weekend will feature a cool West, warm East trend compared to normal conditions, according to the latest from Planalytics. Rain is possible throughout the Northern Tier and Florida. The holiday weekend (Friday, September 2 through Monday, September 5) will largely maintain this cool West, warm East trend.
In stark contrast to recent conditions, the weekend will begin with a cool shot in the Northeast, reminding consumers that fall is on its way. However, conditions warm back up by Labor Day providing a great final hurrah to summer. The Plains, Great Lakes, and Southeast will continue to see warmer than normal temperatures, benefiting demand for bottled water, seasonal cooling items, and summer apparel clearance. Fall product demand will be favorable throughout most western markets, driven by cooler than normal temperatures.
Overall, dry conditions will benefit businesses and consumers alike for much of the holiday weekend. Barbeques, outdoor celebrations, and store traffic will be largely uninterrupted in the Northeast and much of the West. Wet conditions are most likely in the Plains and Midwest.
Canada will also be celebrating Labour Day on September 5th. The run-up to the holiday weekend will see a similar pattern to the U.S. with warmer conditions focused in eastern markets and a cooler trend in the West. Moving into the holiday weekend, much of Canada will feel cool, jump starting fall purchasing. Temperatures, however, rebound for the second half of the weekend in major eastern and interior markets. Wet weather is possible in western and central provinces early weekend, moving east by Monday.