Activewear clothing company created by women for women Krimson Klover has promoted Victoire Dumont to the newly created position of Vice President of Sales. She had been serving the company as Director of Sales.
Dumont joined Krimson Klover from the New York fashion industry in December 2019. Despite the challenges of commerce during COVID-19, Krimson Klover has gained retailers and has experienced significant growth from 2020 to 2022.
A key strategy for that growth includes the expansion of its spring business into multiple sports making Krimson Klover a four-season brand. Additional strategies have been the deepening and refining of its regional agent network, the addition of a worldwide distribution network and placing emphasis on the company’s story and brand positioning.
Dumont’s Victoire’s key responsibility and goal is to continue to grow the distribution of the brand globally and strategically by region and by channel.
“We have an incredible team of U.S./Canada agents and two great European partnerships. We have worked hard to build that network and are now perfectly poised to significantly scale the brand through those channels and partners,” Dumont said, explaining that with all four seasons, all four layers in summer and winter and with the added benefit of colorful merchandising and the company’s accessory program, Krimson Kover has many stories to share with its retail partners.
The pandemic seems to have amplified the need for some to be outside, regain healthy habits and make new adventures. As an active outdoor lifestyle brand, Krimson Klover is ready to meet that consumer preference via significant direct-to-consumer expansion in retail and e-commerce.
