Terramor Outdoor Resorts, an outdoor hospitality company formed by Kampgrounds of America Inc. (KOA), has released the 2022 North American Glamping Report. The report is an in-depth look at consumer behavior and understanding of glamping combined with industry data compiled in partnership with Sage Outdoor Advisory, according to a press release.
Whitney Scott, COO at Terramor Outdoor Resort, unveiled the report in a keynote speech at The Glamping Show USA in Colorado. Notably, the report shows a dramatic increase in glamping interest and bookings over the last year, with nearly 17 million households taking a glamping trip in 2021, a 155 percent increase compared to 2019.
Among leisure travelers, one in five are looking to take a glamping trip in the next two years, highlighting a continued growth pattern for the industry. Even more, 77 percent of glampers indicate they are looking to take another glamping trip in the next two years.
“Across our brands, both KOA Campgrounds and Terramor Outdoor Resorts, we find it important to proactively collect, analyze and share research to help cultivate ‘glamping’ as a mainstay within the greater travel industry,” Scott said. “The outdoors is for everyone and glamping offers a unique, unintimidating and ultimately surprising experience for anyone looking to put nature in their travel plans.”
Here are some Glamping Report “Fast Facts”
- Over the past 10 years, the industry has experienced a 310 percent increase in short-term glamping rentals and a 290 percent increase in glamping brands.
- Who Is Glamping?
- Glamping appeals most to Millennials and Gen Z, however, all generations indicate a level of awareness and interest in glamping.
- The average household income of glampers is $100,000 or more.
- While the younger generations are more interested in glamping with friends and family, Baby Boomers and the Silent/Mature generations are most interested in a couple’s getaway.
- Family Glampers
- 75 percent of those interested in a glamping experience want something that includes activities for both children and adults.
- 62 percent of glampers did so with young children.
- Access to the Outdoors for All
- While interest in glamping is highest among Asian and Hispanic leisure travelers, participation in glamping has grown the most amongst Black travelers, having doubled since 2021.
- Of particular interest, one-in-five Black leisure travelers indicate they have taken a glamping trip in the last 12 months — a higher percentage than any other demographic.
- Economic Impact
- Glampers spend 45 percent more in local communities than standard campers.
- Repeat Glamping
- Of those who have glamped, 74 percent plan to glamp again in the near future.
This survey represents the second iteration of the Glamping Survey, with results compared to previous findings where applicable. The sampling methodology targeted a randomly selected sample of U.S. and Canadian households who participate in leisure travel, and more information on the sampling methods are contained within the report.
For the full report, visit the Terramor website.
For more information about Terramor Outdoor Resort, go to https://terramoroutdoorresort.com.
