Well-known U.S. brands Kelty and Wenzel now will be distributed in the UK and Ireland through SM Group (Europe) LTD., representing “a significant step forward” for Kelty and Wenzel sales and brand distribution within the European market. The move is effective immediately.
Highly experienced with a deep understanding of the UK market, the Plymouth, England-based SM Group distributes a blend of outdoor and electronics brands throughout the UK and is looking forward to the partnership.
“We are very pleased to add Kelty and Wenzel to our brand portfolio. Kelty is a very technical, well known and respected brand in the US while Wenzel is a very accessible brand for campers on a budget,” said SM Group’s managing director, Chris Northmore. “We are looking forward to establishing both brands in the UK outdoor market.”
“Backed by 40 years’ of experience distributing a wide variety of outdoor gear in the UK and Irish marketplaces, SM Group will be a perfect partner for our highly popular Kelty and Wenzel brands,” said Juan Lopez, international sales director for Kelty and Wenzel. “We’re anticipating a very successful and long-lasting relationship.”
For more information on Kelty and Wenzel in the UK and Ireland, please contact SM Group’s Ross Alexander with any questions, RossA@smgeurope.com.