KEEN announced that Steve Meineke will join the KEEN team as president of the company, starting June 1, 2014. Meineke brings more than three decades of executive leadership, multi-‐channel and industry experience.
For the past two years, Meineke served as Chief Executive Officer at Accell North America, a global leader in bicycles, gear and parts, where he drove strategy that resulted in a successful reorganization and platform establishment of ANA, Accell Group’s North American business unit. In this role, he led investment and implementation of leadership talent, along with large-‐ scale infrastructure changes and efficiencies to build a highly profitable new entity. Meineke served as the President of Raleigh America, Inc. and Shareholder of Raleigh Cycles Limited from February, 2004 to April, 2012.
Previously, Meineke was CEO of Mission Hockey from 1996 to 2002. Before that, he served as President, Specialized Bicycle Components from 1993 to 1996. Meineke’s career also includes a role as President of Nordica USA, a wholly owned subsidiary of Nordica SportSystem, SpA from 1990 – 1993. Nordica acquired Rollerblade, Asolo Footwear, Ektelon Raquetball, Prince Tennis, and Kastle Ski during his leadership. Meineke served as Vice President, Sales and Marketing of Vuarnet-‐France sunglasses and apparel, from 1987 to 1990. He also served as Global Marketing Manager of Salomon North America, Inc. a wholly owned subsidiary of Salomon, SpA from 1980-1987.
“I could not be more honored to join this great team to drive the next era of the KEEN brand, which will capture the imagination of today’s diverse consumer who looks to maximize their experience from the trail to the city,” Meineke said.