KAVU is doubling down on its commitment to specialty outdoor retailers with the implementation of the Elastic Suite business-to-business platform from PlumRiver Technologies. The move bolsters KAVU’s already strong dealer service with a substantial new toolset designed to streamline wholesale purchasing and ultimately the consumer’s retail experience.
“We’ve listened to our dealers, and it is very important for them to be able to do business with a vendor around the clock. Not just during normal business hours. The Elastic B2B does that,” said KAVU founder Barry Barr.
Barr said Elastic was chosen for the elegant, intuitive experience the digital merchandising platform offers buyers and sales reps, complete with whiteboarding tools, digital catalog creation and assortment planning for enhanced B2B sales efficiency.
“At KAVU we’re saying our dealers are who made us, and who remain paramount to our core business,” said KAVU’s in-house counsel and technology manager, Patrick Wellnitz. “We’re pushing sales to our dealers. We use Elastic to make it easier for a dealer to work with KAVU even when there isn’t anyone in the office. KAVU remains a specialty wholesaler and an outdoor specialty focused business”
Embraced by other outdoor-industry leaders including Patagonia, Kuhl and Volcom, Elastic brings buyers as close to touch and feel as you can get from a web platform, said the company. With greater operational efficiency and reduction of printed sales materials, KAVU also strengthens its commitment to sustainable business practices.
“Elastic has created the industry’s most collaborative and engaging B2B digital merchandising platform that helps to significantly deepen the relationship between manufacturers and their retailer partners,” said Josh Reddin, PlumRiver Technologies CEO. “Our technology streamlines the wholesale purchasing interface to make it more efficient, strategic and profitable for both buyers and suppliers. And with KAVU, we are integrating Elastic in a way that feels like it’s a seamless extension of their business.”
