Organic energy bars from adventure food brand Kate’s Real Food are now available in Walmarts across the country, including the metro areas of Denver, Colo.; Chicago, Ill.; Boston, Mass.; Philadelphia, Pa.; Houston, Texas; Scottsdale, Ariz.; Sacramento, Calif.; and Albany, N.Y. Kate’s expansion into Walmart highlights consumer demand for organics, said the company, the fastest growing sector of the U.S. food industry and Walmart’s growing “better for you” organic segment.
KRF reportedly was discovered by a senior Walmart executive on a trip to Jackson Hole, W.Y. in 2019, which ultimately landed the product on Walmart shelves this year. Walmart is an integral part of Kate’s strategy, to reinvent and disrupt the energy bar category. Teamed with Walmart, KRF will focus on offering more affordable organic and gluten-free foods to customers.
To facilitate Kate’s rapid growth, the company has partnered with a vertically integrated manufacturer located in Bedford, Pa.
“Offering the highest quality, best tasting, organic energy bars to more consumers around the country is a thrill,” said Kate Schade, Founder of Kate’s Real Food. “We will continue to grow with leading partners like Walmart who support the expanding customer interest in healthy lifestyle choices like organic snacking.”