Outdoor apparel, footwear and equipment specialist Jack Wolfskin, based in Idstein, Germany, announced in March a new apparel partnership with global adventurer, bestselling author and double BAFTA and Emmy Award-winner Bear Grylls (pictured).
The partnership highlights a close alignment between both brands. Jack Wolfskin is a brand based on discovery and enhancing outdoor experiences. The brand’s design ethos – Engineered in Germany, Proven in the Wild – highlights a commitment to progressive innovation, German precision and a feedback loop for continual improvement.
Grylls is the embodiment of discovery, wilderness adventure, and survival, and has spent a lifetime testing himself in the wild.
Grylls is a distinctive personality of the outdoor community, whose TV shows have been viewed by more than a billion people worldwide. He is known for his breathtaking adventures, survival training, award-winning TV programs and bestselling books.
Since his childhood, he has practiced martial arts and was a part of a special unit of the British Army for three years. During this time, he perfected his survival skills, preparing for adventures that pit him against the most challenging forces of nature.
For Grylls, adventure and discovery mean a continual push to explore unknown places, new challenges and original endeavors.
“Jack Wolfskin is one of the most dynamic but approachable brands in the outdoor space with long-lasting apparel that will benefit anyone who heads outdoors,” Grylls said. “I share their commitment to empowering more people to experience their own personal adventures and to build a greater appreciation of the wild places and our wider society. This is going to be an amazing adventure to collaborate with such an experienced, dedicated and entertaining crew. I’m ready!”
Jack Wolfskin CEO Richard Collier added, “Bear has made it his calling to explore the unknown and share it with the world. He’s a perfect fit for Jack Wolfskin’s “We Live to Discover“ mantra focused on educating and inspiring all people to have meaningful experiences in the outdoors with their friends and families in a global effort to rewild the world’s natural places, species and human spirit.”
Visit Jack Wolfskin’s digital home to get inspired through Grylls’ projects and meet the entire Discovery Team.
