Inside Outdoor Winter 2018

The digital issue of Inside Outdoor Winter 2018 is now available for online viewing and download…


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IO Winter 2018 Reports:

(22) The Nine Secrets for Retail Success – By Ritchie Sayner
It’s no secret the retail business has changed. Here’s solid advice for specialty retailers navigating the new environment.

(28) Not So Fast – By Martin Vilaboy
A common sense, hype-free look at in-store technology investment for specialty and independent retailers.

(34) Fall/Winter ’19 Product Market Showcase
In addition to the usual assortment of outerwear, alpine packs, winter socks and traction-devices, this year’s winter product showcase also include a larger selection of snowsports gear to mark the inaugural edition of OR + SIA.


IO Regulars:

(8) Data Points – Numbers Worth Noting
The half outdoors; athleisure; influencer or indifference; snow gear channels; much more

Back Office
(14) Dakota Grizzly Launches Dealer, Online Collaboration

Floorspace
(16) The Many Shades of Black
The search for simple, reproducible black

(20) Out of Pocket
Digital wallets struggle to gain wider adoption

(6) Letter from the Editor

(12) Rep News & Notes

READ ALSO:   Inside Outdoor Fall 2018

(58) Advertiser Index


VIEW PREVIOUS ISSUE: Inside Outdoor Fall 2017


About Inside Outdoor Magazine:

We know outdoor executives have access to plenty of instantaneous information. But one thing decision makers overwhelmingly tell us they can’t get enough of is thoroughly researched and highly scrutinized news and analysis that can be applied directly to improving day-to-day operations.

Having surpassed more than a decade in the industry, Inside Outdoor Magazine’s staff of seasoned outdoor journalists represent years of experience in specialty retail, product manufacturing, business analysis and living the outdoor lifestyle. We believe this mix of backgrounds is a key component to complementing your marketing message with the business modeling, cost-margin analysis, trend forecasting and quantified operational advice that’s already proven to capture loyalty and engage readers, and studies show that reader engagement with media and advertising can drive sales.

Your customers would need to expend significant time and money to amass the information and advice, in addition to, the requisite industry movements, trends and product innovations—that we deliver straight to their mailboxes, for free, all year round.


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