Inside Outdoor Winter 2017

The digital issue of Inside Outdoor Winter 2017 is now available for online viewing and download…

Inside Outdoor Winter 2017

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IO Winter 2017 Reports:

(16) Maturing Millenials – By Martin Vilaboy
As the Echo Boomer generation grows up, so should marketing strategies.

(22) Winter ’18 Product Market Showcase
Crush the cold with nearly 100 new products for winter warriers.

(52) Minimal Strikes Back – By Ernest Shiwanov
New study muddles midsole debate.

IO Regulars:

(8) Data Points – Numbers Worth Noting
Ultra lighting; in-store Wi-Fi; overnight ratings; and more

(56) Greatest Resource
Finding and keeping good employees

(58) Get it Together
OIA calls for industry collaboration

(6) Letter from the Editor

(12) Rep News & Notes

(14) 3 Questions

(60) Green Glossary

(66) Advertiser Index

VIEW PREVIOUS ISSUE: Inside Outdoor Fall 2016

About Inside Outdoor Magazine:

We know outdoor executives have access to plenty of instantaneous information. But one thing decision makers overwhelmingly tell us they can’t get enough of is thoroughly researched and highly scrutinized news and analysis that can be applied directly to improving day-to-day operations.

Having surpassed more than a decade in the industry, Inside Outdoor Magazine’s staff of seasoned outdoor journalists represent years of experience in specialty retail, product manufacturing, business analysis and living the outdoor lifestyle. We believe this mix of backgrounds is a key component to complementing your marketing message with the business modeling, cost-margin analysis, trend forecasting and quantified operational advice that’s already proven to capture loyalty and engage readers, and studies show that reader engagement with media and advertising can drive sales.

Your customers would need to expend significant time and money to amass the information and advice, in addition to, the requisite industry movements, trends and product innovations—that we deliver straight to their mailboxes, for free, all year round.


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