Inside Outdoor Spring 2016

Inside Outdoor Spring 2016 is now available for online viewing…

Inside Outdoor Spring 2016 Reports:

(16) Game Changers – By Ernest Shiwanov
Every once in a while, even the most jaded outdoor editors come across new product introductions and advancements that can be truly described as revolutionary. Here are four profiles of game changer found in the aisles of the most recent OR Winter Market.

(30) Camping Re-defined – By Martin Vilaboy
A changing retail sales floor means virtual-ized servers are a reality for smaller retailers.

(40) Store Wi-Fi ROI – By Martin Vilaboy
Wi-Fi and location-based data analytics help justify the cost of “free” Wi-Fi. Retailers can no longer afford not to offer customers in-store Wi-Fi access.

Inside Outdoor Magazine Regulars:

(8) Data Points – Numbers Worth Noting
Family outings, flashlights dim, three foot strikes, and more

Floorspace
(48) The Future of the Sales Floor
In-store technology stories

(50) An Upside to Markdowns
BoxFox lifts your excess inventory

Back Office
(52) Rethinking Returns
Adapt at the speed of business.

(6) Letter from the Editor

(12) Rep News & Notes

(54) Advertiser Index

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About Inside Outdoor Magazine:

We know outdoor executives have access to plenty of instantaneous information. But one thing decision makers overwhelmingly tell us they can’t get enough of is thoroughly researched and highly scrutinized news and analysis that can be applied directly to improving day-to-day operations.

Having surpassed more than a decade in the industry, Inside Outdoor Magazine’s staff of seasoned outdoor journalists represent years of experience in specialty retail, product manufacturing, business analysis and living the outdoor lifestyle. We believe this mix of backgrounds is a key component to complementing your marketing message with the business modeling, cost-margin analysis, trend forecasting and quantified operational advice that’s already proven to capture loyalty and engage readers, and studies show that reader engagement with media and advertising can drive sales.

Your customers would need to expend significant time and money to amass the information and advice, in addition to, the requisite industry movements, trends and product innovations—that we deliver straight to their mailboxes, for free, all year round.