Industrial Revolution announced expansion of distribution of Mora of Sweden and its specialty knives to Canada beginning in January 2015.
Industrial Revolution and Mora of Sweden began their partnership in 2013, when Industrial Revolution became the exclusive U.S. importer of Mora’s extensive line of Outdoor, Hunting, Fishing, Tradesman and Kitchen cutlery. Starting in January 2015, Canadian customers will be able to source Morakniv and Frosts products within North America. Industrial Revolution has a dedicated staff to support the Canadian market and will work to ensure the transition is as seamless as possible, said the company.
“We’ve added additional staff to support the Canadian market and have implemented a streamlined logistics process that makes importing much easier for the dealer,” said Steve Llorente, VP of Sales at Industrial Revolution. “We are proud of the fact that in just a year we have proven to be a partner that Mora of Sweden trusts to represent their brand beyond the United States.”
Industrial Revolution has a 67,000 sq. ft. Headquarters/Distribution Center in Seattle, Wash., and it will carry inventory of nearly 200 different Morakniv and Frosts products. Industrial Revolution already distributes UCO, Esbit, YayLabs! and Pedco brands in Canada.
