Hydro Flask announced it will expand its presence within the Asia-Pacific market while also entering the Latin American market.
Beginning in May 2019, Hydro Flask will launch into Hong Kong retailers through an expansion of its strategic partnership with the Primer Group. Key sales channels include outdoor and sporting goods, active lifestyle, travel, and gourmet grocery.
“We’re excited to expand our strong relationship with Primer to bring Hydro Flask to Hong Kong. It’s a key part of our global expansion and influences markets beyond Asia,” said Mike Wallenfels, Vice President of Global Sales at Hydro Flask.
Additionally, Hydro Flask will mark its first foray into the Latin American market by entering into Chile, Peru and Colombia beginning this Spring. Komax will represent the brand in both Chile and Peru, while Distcol will represent Hydro Flask in Colombia.
“We are excited to enter the Latin American market with strong local partners in Chile, Colombia, and Peru,” said Wallenfels. “With this, we are opening the door for people in South America to make Hydro Flask part of their everyday life.”