HOKA ONE ONE®, a division of Deckers Brands, has hired two key leadership positions on the product team. The new senior directors in footwear design and apparel will continue the brand’s mission to create groundbreaking, innovative performance products that challenge the industry’s status quo and empower all athletes to feel like they can fly.
Evie Moe has been hired as the brand’s first Senior Director of Apparel. With 20 years of experience in apparel, ranging from performance running to lifestyle and swimwear, she brings a consumer-centric approach to apparel, inspired by her extensive travels. Moe most recently served as the Vice President of Design at Cotopaxi, where she led the team designing sustainably minded apparel and packs. Prior to Cotopaxi, she held a variety of roles at New Balance, including leading the global design team for men’s and women’s performance and lifestyle apparel categories, which saw significant growth during her tenure.
Moe has also worked as a designer at lucy Activewear and Perry Ellis International. She takes the helm of the fast-growing HOKA apparel division, which launched in March 2020 and has produced premium performance athletic and lifestyle wear to support athletes from race to recovery.
Matt Rask has been hired as the Senior Director of Footwear Design, bringing significant design and creative leadership experience to the HOKA footwear team. He has served as senior creative director for the Running and Outdoor divisions at Under Armour, lead designer at Smith Optics, and senior designer at Nike. Rask was also the owner and principal of Jackelope Studios, where he developed creative and design solutions for Patagonia, Black Diamond, Nike, Oakley, Keen and Anon.
Over his two decades in the outdoor and athletic industry, Rask has demonstrated a unique talent for ideating unconventional, leading-edge creative solutions.
