Mad Jack Outdoor and Hero Water Safety Wear announced their partnership focused on growing the water safety wear company’s online sales in the United States. Hero Water Safety Wear, based in Australia, offers an inflatable rash guard that inflates into a life vest in seconds.
“Partnering with Mad Jack Outdoor was a no brainer,” said Jennifer Polce, head of operations at Hero Water Safety Wear. “Mad Jack Outdoor has a unique and proven formula for jump starting online sales for young brands. They are changing the way new products are brought to market, truly embracing innovation and the entrepreneurial spirit in the outdoor industry.”
Mad Jack Outdoor is an online marketplace that utilizing a three-pronged approach to enable new brands, such as those fresh off of Kickstarter or new to the market, to reach customers outside of the traditional, slow-to-adopt channels. Simultaneously, the marketplace works with independent specialty retailers to showcase their overstocked or out-of-season brands at a discounted rate, and gives shoppers the opportunity to access the entire product catalogs of veteran brands.
“Hero Water Safety Wear checked all the boxes for us,” said Michele Collison, co-founder of Mad Jack Outdoors. “We want our customers to know us for sourcing unique products with purpose, and Hero’s Inflatable Rash Guard does just that. They are stylish, UV protected, and can save lives in a water emergency. It is no wonder that they were awarded the ISPO Brand New Award for Innovation in Apparel in 2019.”